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Name:
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Alina
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Student
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Graphics and Visual Communications Management, Chapter 1
Answers
can be found in the Graphics and
Visual Communications Management, Chapter 1 document, posted under CONTENT in
D2L.
DIRECTIONS:
- Answer
all questions below, briefly but completely.
- Change
the color of the answer to BLUE.
- Upload and convert this file into GOOGLE DOCS.
- PUBLISH this document as an
HTML document from GOOGLE DOCS
- Add a link to the published
document from your INDEX page
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Graphics and Visual Communications Management, Chapter 1
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1. Document design decisions:
List 10 questions you should
consider when designing a document that affect readability and visual appeal
of the document:
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1. How should the document
arrangement be
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2. How lengthy should the text lines be (Typography)
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3. What font to
use
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4 How much white
space should I use
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5. In what way do I use visual design to show the
hierarchy of data
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6. What alignment should be used
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7. What size font
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8. Should there be section headings
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9 Should I use graphics
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10. Placement of graphics
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2. Page layout considerations:
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6 ½” Column on an 8 ½ by 11” page
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It splits the page
into units and allows consistent placement of text and graphics.
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3. Font/file considerations:
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2. List three serif fonts and change them into their
actual font (for example: Times New Roman):
a. Garamond
b. Times New Roman
c. Georgia
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3. List three sans serif fonts and change them into their
actual font (for example: Verdana):
a. Franklin Gothic
b. Gill Sans
c. Verdana
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4. What is a PDF file and why are
PDF files commonly used? PDF files are portable
across computer platforms and will look identical on Windows and Macintosh
operating systems. It commonly used because it guarantees that your
electronic document will look as you planned no matter what PC it is viewed
on.
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5. What happens if a font in the
document is NOT installed in the computer? Substitute fonts will be used.
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6. With regard to font size: 1
point equals how many inches? One point is equal
to 1/72 of an inch
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7. What is the optimum point size
range for good readability? within the
range of 9 to 12
points.
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8. Define these terms with regard to font
size:
a. x-height distance between the baseline and the mean line
b. ascender goes above the baseline
c. descender under the mean line
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9. Explain why some fonts may
appear larger than others even if they are the same point size. Because it has a larger x-hght
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10. a. What is leading? (NOTE: This pronounced “led-ding”
NOT “leeding”) The amount of space between lines
of text.
b. Why is leading
“set solid” not advised? Because it
require the reader to read more slowly to avoid taking in the next line of
text before finishing reading the line above.
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11. When is it most appropriate to
use type styles such as bold
and italics? To
emphasize a word or
phrase,
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12. WHY IS IT DIFFICULT TO READ
BLOCKS OF TEXT THAT ARE ALL IN UPPER CASE? The
consistency
forces the reader to
work hard to separate between letters and to identify words at a glance.
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13. Explain the basics of using fonts, font
sizes, and styles to create a hierarchy of information. In a lengthy document: I a lengthy document no more
than two fonts should be used in a document. Heading font’s styles can help
the reader distinguish highlight different levels in the document.
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4.
Document design exercise:
Follow
the directions below to practice the design principles found in this chapter.
You need to be in MS WORD to complete this assignment. You may want to print these directions
so you can more easily follow them as you work through this exercise.
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CTRL I (italics,
repeat to un-italicize)
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CTRL U (underline, repeat to remove underling)
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CTRL B (bold,
repeat to un-bold—leave the title bold)
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CTRL R (right justify)
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CTRL L (left justify)
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CTRL E (center—leave the title centered)
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SHIFT CTRL >
(increase font size, do this several times, then SHIFT CTRL < to
decrease font size)
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SHIFT F3 (change case, NOTE: F3
is one of the function keys at the top of the keyboard. Try this shortcut
several times to cycle through the cases)
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CTRL D Design, opens FONT dialog box;
change colors, fonts, sizes, styles; try many of these
=rand(3,7) then press the ENTER key to create the
fill text
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CTRL M (to indent or move the paragraph; SHIFT CTRL M to move it back)
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CTRL 2 (double space, CTRL 1 to single-space—leave
as single-spaced)
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To
create columns: On the ribbon: PAGE
LAYOUTÃ COLUMNSÃ TWO
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Document
Design Considerations
On
the Insert tab, the galleries include items that are designed to coordinate
with the overall look of your document. You can use these galleries to insert
tables, headers, footers, lists, cover pages, and other document building
blocks. When you create pictures, charts, or diagrams, they also coordinate
with your current document look. You can easily change the formatting of
selected text in the document text by choosing a look for the selected text
from the Quick Styles gallery on the Home tab. You can also format text
directly by using the other controls on the Home tab. Most controls offer a
choice of using the look from the current theme or using a format that you
specify directly. To change the overall look of your document, choose new Theme
elements on the Page Layout tab.
To change the looks available in the Quick
Style gallery, use the Change Current Quick Style Set command. Both the Themes
gallery and the Quick Styles gallery provide reset commands so that you can
always restore the look of your document to the original contained in your
current template. On the Insert tab, the galleries include items that are
designed to coordinate with the overall look of your document. You can use
these galleries to insert tables, headers, footers, lists, cover pages, and other
document building blocks. When you create pictures, charts, or diagrams, they
also coordinate with your current document look. You can easily change the
formatting of selected text in the document text by choosing a look for the
selected text from the Quick Styles gallery on the Home tab. You can also
format text directly by using the other controls on the Home tab.
Most
controls offer a choice of using the look from the current theme or using a
format that you specify directly. To change the overall look of your document,
choose new Theme elements on the Page Layout tab. To change the looks available
in the Quick Style gallery, use the Change Current Quick Style Set command.
Both the Themes gallery and the Quick Styles gallery provide reset commands so
that you can always restore the look of your document to the original contained
in your current template. On the Insert tab, the galleries include items that
are designed to coordinate with the overall look of your document. You can use
these galleries to insert tables, headers, footers, lists, cover pages, and
other document building blocks. When you create pictures, charts, or diagrams,
they also coordinate with your current document look.
