Alina Cancel: Digital Graphics: Shelly Cashman Photoshop CS4

Name:

Alina Cancel

Student Number:

Shelly Cashman Photoshop CS 4

Appendix A & Appendix B Assignment

Answers to this exercise can be found in the Shelly Cashman Appendix A & B: PDF document, posted under CONTENT in D2L. If it takes too long to download, the document is also available here:

http://drcstevens.drivehq.com/graphics/appab.pdf

This file may take a while to download to your computer, so be patient!

DIRECTIONS:

Answer all questions below, briefly but completely.
Change the color of the answer to BLUE.
When this sheet is complete, copy the information and images into a new blog post.

FROM APPENDIX A: Project Planning Guideline

List and briefly describe the 4 project planning guidelines:

1. DETERMINE THE PROJECT'S PURPOSE ; how best to communicate the information

2. ANALYZE YOUR AUDIENCE; By learning the audience member, you can tailor a project to meet their interests.

3. GATHER POSSIBLE CONTENT, gathering material from existing marketing such as marketing campaigns, publicity materials, web site, and paper may give perception on how to use the material.

4. DETERMINE WHAT CONTENT TO PRESENT TO YOUR AUDIENCE. When planning for the audience the information element need to be well thought throw; so that the project element leads to an ending point of a well-rounded idea.

FROM APPENDIX B: Graphic Design Overview

1. Define the following terms regarding GRAPHIC DESIGN (terms are listed in alphabetic order):

Balance can be symmetrically or asymmetrically of element big too big or big with lots of smaller elements.

Closure consists of small parts and spaces that allows design to breath and creates visual interest.

Continuance it the arrangement that allow the eye to travel continually.

Contrast visual differences between features

Device dependency meaning that the appearance of the page varies depending on the device

Dominance is a critical principle in controlling viewer focus

Negative space is the region of the canvas that is free from design element.

Pixel is the smallest element of a digital image.

Proximity describes the relative space between elements

Public-domain images It images in the public domain that are completely free to use

Repetition of visual element

Resolution refers to the number of pixels displayed on a computer screen

Royalty-free images that are royalty free can be reused without paying additional fees.

Stock art artwork and photographs that can be licensed for use

Unity unified message or meaning of elements.

White space ( Negative space) area that contains no information

2. Define the following terms regarding COLOR TERMS (terms are listed in alphabetic order):

CMYK color model mixes physical cyan, magenta, yellow and black pigments to create other colors and is used when printing in color.

Color relativity lightness/darkness value can appear different depending on what other color neighbor it.

Color scheme: Analogous color next to each other on the color wheel.

Color scheme: Complementary color directly across from each other on the color wheel.

Color scheme: Monochromatic is a scheme that uses a single hue with a variety of shades and tints.

Desaturated colors produce mellow tones.

Hue refers to the tone, or actual color, such as red, yellow, or blue.

L*A*B color combines levels of lightness with two color channels a and b channel range is green to magenta, and the other is blue through yellow.

RGB color model mixes red, green, and blue light to create other colors.

Saturation is the intensity of color

Shade is a mixture of a hue and black, producing a darker color

Tint is a mixture of a hue and white creating a light color

Value describes its overall lightness or darkness.

3. List what emotions are often associated with these colors:

Black represent evil, death, or mourning, but also mystery intelligence, and power

Blue authority, stability, loyalty, and confidence and sadness

Green Calming positives such as growth, tranquility luck, money, and health but it also symbolizes jealousy.

Red love, passion, and comfort - but also sin, hell, and danger

White cleanliness, purity, and hope

4. List 5 factors that contribute to the readability of text:

1. Passages of large text written in lowercase.

2. Regular text is easier to read than italicized text.

3. Black text on white background

4. Legibility

5. Line length, letterforms, and appearance all influence readability.

5. Explain the responsibilities of the CLIENT in the client/designer relationship:

6. Explain the responsibilities of the DESIGNER with regard to customer service:

7. PUBLIC DOMAIN PHOTO SITES: Appendix B (page 22) mentions several sites where you can find PUBLIC DOMAIN PHOTOS, including Flickr, Morgue Files, and Uncle Sam’s Photos.

Go to the sites listed and find the suggested image type.
Save the image and insert where indicated. If you have trouble inserting the image:

· Take a SCREEN SHOT of the image by holding the CTRL key down and tapping the PRINT SCREEN button on your keyboard (the key probably says PRTSC or something similar), and then paste it into PHOTOSHOP or GIMP.

· CROP the excess from around the image (from PICTURE TOOLS, click the CROP tool on the right side of the Ribbon).

· Save the image and then insert into this document on your blog.

Uncle Sam’s Photos: http://www.unclesamsphotos.com/

On the home page, you will see several categories of images. Click on the SCIENCE category. Find an amazing image of the EARTH FROM SPACE and insert here: